Ethical Fashion Initiative African Fashion Designer programme © ITC Ethical Fashion Initiative


duaba serwa is a Ghanaian womenswear brand founded by Nelly Hagan-Aboagye.  Initially starting as a jewellery designer, duaba serwa then developed its trademark of applying jewellery to clothes. duaba serwa mixes textures and volumes into beautifully constructed, stylish and elegant clothing.

With the Ethical Fashion Initiative, duaba serwa participated in a mentorship trip to Burkina Faso, where she received guidance from fashion industry professionals (Franca Sozzani, Simonetta Gianfelici and the Ethical Fashion Initiative team). duaba serwa showed her collection on Altaroma’s runway and at Biffi Boutiques Vogue Fashion’s Night Out in Milan.