African Designer workshop in Ghana © ITC Ethical Fashion Initiative

MaXhosa by Laduma is a South African knitwear brand founded by Laduma Ngxokolo. Laduma’s Xhosa heritage inspires the designs of his brand as he explores and reinterprets the tribes’ beadwork, patterns, symbolism and colours. The brand pushes the boundaries of fashion as it is an agent of change, evolving with the changing times and engaging in the dialogue pushing traditional culture towards the future.

MaXhosa by Laduma participated in the Pitti Uomo “Constellation Africa” show with the support of the Ethical Fashion Initiative and the Pitti Fondazione Discovery. Laduma Ngoxholo was one of the winners of the Ethical Fashion Initiative’s African Designer Competition.