African Designer workshop in Ghana © ITC Ethical Fashion Initiative

Orange Culture is a contemporary menswear brand created by Nigerian designer Adebayo Oke-Lawal in 2011. The brand combines classic and contemporary western silhouettes with those of Nigeria. This mix creates an edgy urban line infused with colourful prints for a creative class of men that are “self-aware, expressive, explorative & art-loving nomads.” The brand was shortlisted for LVMH’s 2014 Young Fashion Designer Prize.

Orange Culture participated in the Pitti Uomo “Constellation Africa” show with the support of the Ethical Fashion Initiative and the Pitti Fondazione Discovery. Orange Culture was one of the winners of the Ethical Fashion Initiative’s African Designer Competition.