African Designer workshop in Ghana © ITC Ethical Fashion Initiative

Pitti Uomo

The Ethical Fashion Initiative partnered with Pitti Immagine to bring four African designers to Florence’s Pitti Uomo fashion fair for the Constellation Africa show. The four brands, Dent de Man, MaXhosa by Laduma, Orange Culture and Projecto Mental showed their Spring/Summer 2016 collections as part of Pitti Uomo’s Guest Nation project. The show was an immense success catching the attention of international fashion press and buyers as well as highlighting the creative and contemporary fashion culture emanating from the African continent .

These were the first menswear brands selected and supported by ITC Ethical Fashion Initiative for its African Designer Programme.

“The Constellation Africa show demonstrated that Africa has its space on the global fashion scene. Africa is present in the imaginary of fashion worldwide and for a long time fashion has sourced inspiration from Africa. But today, this is not what matters: this show presented four collections with international creativity and design. We believe Africa is the land of innovation for human kind.” Simone Cipriani, Head of the Ethical Fashion Initiative.