Bag production workshop in Kenya © Louis Nderi & ITC Ethical Fashion Initiative


Chan Luu is a jewelley, accessories and ready-to-wear brand based in Los Angeles. The brand wholesales globally and her pieces are featured in top fashion magazines and worn by Hollywood celebrities.

Chan Luu began working with the Ethical Fashion Initiative in 2012. A visit to meet with Kenyan and Maasai artisans inspired Chan Luu’s Ethical Fashion International line of ethical fashion goods. Chan Luu developed a Maasai version of her signature wrap bracelet. The beaded leather bracelet is redesigned each season with new colour and motifs and provides ongoing work to hundreds of women in Kenya. Gradually, Chan Luu has expanded her range to include different bracelet styles and necklaces.