NOIR TRIBE is a Brooklyn-based storytelling studio founded by Amber Moelter and Luis Barreto Carrillo that creates visual content for the fashion industries, with a special interest in sustainable and socially responsible brands.

The Ethical Fashion Initiative is partnering with Noir Tribe to feature the work of emerging fashion designers from the African continent in Ethetics, a new video series.

Ethetics explores and celebrates ethical and socially responsible brands around the world and is dedicated to telling stories that provoke the eco-conscious and eco-curious. The Ethetics series will highlight the crucial marriage of aesthetics and ethics in business to keep both people and planet at heart. Each Ethetics episode will showcase strong and contemporary editorial content and feature the behind-the-scenes of the brands: how their products are made and by whom.

The aim of Ethetics will be to highlight the realities of these emerging designers and provide them with an opportunity to speak directly to consumers about their brand and values. Noir Tribe has already produced two episodes of the series showcasing three South African brands, AKJP, Lukhanyo Mdingi and Nicholas Coutts – all part of EFI’s African Designer Programme. On this first series, Noir Tribe and EFI focus exclusively on African creatives and as such encourage a conversation about the talent from the continent. Future episodes will feature other EFI partner designers from West Africa.

The first two episodes of Ethetics are Official Selections at the upcoming BAFTA Qualifying Aesthetica Short Film Festival.

ETHETICS (ethetics+aesthetics) – trailer from Noir Tribe on Vimeo.