There’s a notion that feels quite visceral and honest when thinking about our label. I believe coming from a small coastal town in the Eastern Cape of South Africa instilled a languid sensibility within me that you’ll find in our collections.
After graduating from Cape Peninsula University in 2015, it was our participation in the PITTI UOMO Immagine A/W17 Generation Africa in Florence that set the momentum for the labels trajectory.
We’ve found that the spirit of time has yielded us to create collections that have a certain steadiness to it. Season after season we’re constantly looking at the essentials and refining each style, creating a certain kind of desirability and elegance has become part of the practice of creating a timeless wardrobe.
Our intention is to collectively create a body of work that has a sense of soulfulness to it, work that is steady, solid and strong.