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For Pitti Uomo 99, in a world exclusive, the Ethical Fashion Initiative (EFI) is launching the collections of four of the most interesting talents from the African creative scene. JIAMINI, Lukhanyo Mdingi, Margaux Wong, and WUMAN have been selected among hundreds of applicants from all over the continent to take part in the first edition of its Accelerator Programme.
After receiving mentoring and business support from a panel of experts, including United Arrows’ Hirofumi Kurino, Ethical Fashion Initiative’s Susi Billingsley and activist and actress Dakore Egbuson-Akande, the four brands are participating in Pitti Uomo 99 and debut with a special digital presentation on Pitti Connect, culminating with the online release of their fashion shows on February 9, 2021.
Watch the shows below.
MWABILILIO Collection, Jiamini
Glorious Collection, Margaux Wong
Coutts Collection, Lukhanyo Mdingi
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The Ethical Fashion Initiative is a programme of the International Trade Centre, a joint agency of the United Nations and the World Trade Organization.
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