Our approach focuses on practical, community-centered interventions: local team members are trained in fibre processing, quality control, and design, ensuring that knowledge and skills remain within the communities.
At the same time, design, production, and business training programmes strengthen local capacity. This method does not only improve economic outcomes; it also reinforces resilience, giving communities the tools they need to adapt despite environmental and market challenges.
At the heart of this intervention is job creation and skills development. By establishing a Basotho-led social enterprise, the project will open new employment opportunities across the value chain – from design and production to marketing and international trade. Climate-smart practices and strong ESG standards will ensure that growth is both inclusive and environmentally responsible, while focusing on youth and women’s participation.
At the same time, ITC helps connect Lesotho’s fibres with international buyers by building compelling brand stories that highlight the quality, craftsmanship, and cultural significance of the fibers.
The project celebrates Basotho heritage: connecting storytelling and cultural identity with the fibres themselves means connecting international buyers to the products they purchase.