Transforming Africa through talent and music within us

We are excited to launch The Opportunities Are Here Project X in Kenya, a Pan-African talent seeking platform, looking to promote gender equality and economic freedom for young creatives, giving African creatives the chance to be recognised and mentored to their fullest potential.

The programme aims to turn job seekers into job creators by harnessing their talent and equipping them with necessary skills. Having worked in Africa for at least a decade with projects such as the EFI Africa Designer Accelerator, we are always struck by how much creativity, passion and greatness lies within the youth of Africa.

Sometimes, there is no better way to convey the truth than with a powerful song. Music amplifies the message of change and transformation, reminding anybody who dares to imagine that they can achieve their dreams that the power to change the world lies in their hands.

The Opportunities Are Here –  Project X Kenya theme song, Within Us, performed by Bensoul.

“Within Us” is Project X Kenya’s theme song, performed by Bensoul, a talented pop singer and also the juror for the Artist category. He makes up one part of a group with Nigerian artists which includes RnB artist Legendary Suni, rapper Dhixxo, and beatboxer Promiz. The four artists, united by their African ethnicity, youth, talent supply motivation to not just dream but do. No message could be as timely as this inspirational song, which speaks to us at a time of great uncertainty in the world. Change and transformation is possible and it is in all our hands, for anyone who dares.

The artists say about the programme, “We have chosen to rise above the fear and uncertainty of 2020 and we are honoured, grateful and excited to bring you The Opportunities Are here – Project X”youth empowerment project that seeks to give a platform for all the talented youth in this talent hunt. We have packaged this project with selected masterclasses that will help transform business ideas into sustainable ventures.”

Listen to Within Us here.

Follow these steps to register:

1. Complete the online form here.

2. Shoot your talent video showcasing identity and personality.

3. Post on your Instagram and Facebook accounts.

4. For each post, 2 different hashtags must be used: #TheOpportunitiesAreHereKE and one more hashtag specifying your category: #OahXArtisteKE, #OahXModelKE or #OahXDesignerKE

The Opportunities Are Here Project X is a programme of Ethical Fashion Initiative in partnership with the European Union.