A continent-wide initiative designed to shine a light on creative talent within Africa, the EFI Accelerator Programme grants a new generation of African fashion designers the opportunity to engage with the international market and accelerate the growth of their business.
The selected talent features four emerging African designers – Lukhanyo Mdingi, WUMAN, Margaux Wong and JIAMINI – that benefitted from one-on-one mentoring sessions, workshops and development on the business of fashion led by industry leaders.
Fast-forward a year, Pitti Immagine Uomo Connect has partnered with the EFI Accelerator Programme to provide the designers with e-commerce entry and a global audience. Lukhanyo Mdingi, WUMAN, Margaux Wong and JIAMINI are all available on the digital platform, Pitti Connect.
The Ethical Fashion Initiative has been introducing African talent and fashion design to the global market since 2013. The EFI Accelerator Programme, launched in 2019, is its latest continent-wide venture.
Discover the four designers on Pitti Connect here.
The EFI is proudly supporting ‘Interdependence’, a powerful film that brings together the work of eleven filmmakers from around the world to raise awareness on climate change, that will be premiered at the Rome Film Festival, October 2019.
Watch the trailer, and click here to read more.
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