Nairobi, Kenya was the birthplace of the Ethical Fashion Initiative in 2009.

Today EFI works with over 1000 artisans in Kenya to build production capacities and create market access for artisans and self-help groups. 

In Nairobi EFI is partnered with Artisan Fashion, an independent social enterprise. This Kenyan hub brings together a range of artisan skills, from traditional Maasai beading to horn and bone carving, employing community groups and women’s cooperatives throughout the country.

EFI’s array of opportunities for creatives in Kenya has diversified to include the development of creative talent through the Kenya Designer Accelerator, supported by ACP.

The European Union supports EFI activities in Kenya through the Identity Building and Sharing Business Initiative.

1 social enterprise partner

Artisan Fashion coordinates all production in Kenya for EFI

15 community groups

Sanata Women’s Group, Bega Kwa Bega Beading Group, Hadithi Basket Weavers, Olonana and Olyandati Beading groups, and more

14 years

Providing decent work to beneficiaries

Supported by the

European Union


“Being a Maasai young man, I am expected to have a family by now. But I chose a different path. I joined college but I have to pay my school fees because my parents do not believe in higher formal education. That is why I work part-time with Olonana women's group. By working with them, I am able to pay for my school fees as well as cater for my other needs. I am grateful to Artisan Fashion for empowering the women and youth of my community.”

Samuel Saruni, 23 years old

Meet the Makers: turning boat sails into luxury handbags

Follow Wanyama as he sources unused dhow sail from the coast near Mombasa to be upcycled to bags for Vivienne Westwood at the Artisan Fashion Hub.

Our social enterprise partner Artisan Fashion coordinates the work of artisan community groups throughout Kenya, from Maasai beading groups in the Ngong Hills to brass casters working with upcycled materials in Nairobi.

Bag Making

Basket Weaving

Jewellery Making