Long before sustainability became trendy, the Ethical Fashion Initiative waved “goodbye to fast fashion” and introduced “a better way of producing”. Founder and director of EFI, Simone Cipriani, believes that the $2.4 trillion-a-year global industry has the power to change the world.
“It is extremely important to mobilise the power of this industry through its huge supply chain and to make it more equal and reduce poverty,” he says. “It gives work to 60 million people, the majority of whom are in the developing world”. But he says the industry is slow to realise its power because its business model squeezes suppliers. Its supply chain is organised to reduce the cost of labour as much as possible. This, he says, is where the mistake lies and he has developed a very different mode.